Leisure management

New Bachelor programme starting in academic year 2019/2020

The Entertainment industry alone (Sport, Music and Entertainment, Museums and Publishing Media Production etc…) has an estimated global value of more than 640 billion dollars, while the global Tourism sector is worth more 1600 billion dollars. These two industries form the foundations of what is known as the Leisure sector, which consists mainly of services, and which attracts a range of different product industries whose mission is to provide support and opportunities for those who wish to enjoy Leisure services. These industries include, for example, technical clothing for sports activities, electronic devices for accessing the contents of various media channels, spaces designed for attending artistic performances.

The growth of the Leisure Economy, recorded virtually without distinction in all the different fields, is typified by significant business model transformations reflecting the changing habits of those who live in the new global society. If we consider the developments in this sector, both technological and in terms of creativity, it is easy to understand that these activities require new, high level and specific forms of managerial expertise.

During the three-year Bachelor programme, and with the help and support of their teachers, students can construct and customise their individual study itineraries by selecting specific courses in the various activities associated with the Leisure sector, including even the most recent career opportunities.

The added value provided by the programme

  • The only programme in Switzerland that, immediately from the first year, implements a broad-based and integrated approach to the Leisure sector.
  • Specific studies focussing on the most significant topics related to the sector, such as digitalisation, sustainability, social responsibility, innovation and entrepreneurship.
  • Great significance placed on linguistic skills and interculturality, which will allow graduates to work in an international context and with an international public. The programme involves lessons conducted in English and in German, and language courses held throughout the entire three-year period.
  • Students receive support as they pursue their individual personal and professional development itineraries, and throughout their studies, they will have the opportunity to focus their education toward the sectors that interest them most (sport, tourism, entertainment, culture, etc…..).
  • Collaboration agreements with local and international organisations and businesses, providing opportunities for internships and didactic projects.
  • Flexible learning options, such as distance learning and crash courses, ensuring that students who already work in the sector can benefit from diversified interaction modes while also receiving with the appropriate support.
  • University degree: graduates awarded the Bachelor of Science in Leisure Management can enrol on Master programmes and on specialisation courses (Diploma and Master) at SUPSI, or at other universities.
  • Additional opportunity to certify linguistic competences by means of international certificates recognised in all work-related contexts.