CAS International Business Strategy
The CAS IBS will ensure the international exposure of students, allowing them to experience multicultural realities, get access to top-notch experts, whilst increasing their professional networks.
CAS International Business Strategy

Course presentation

Going international may represent many opportunities but also it may entail some risks. Tapping into new markets and discovering new opportunities demands analysis, knowledge, decisions and action. Having access to the techniques and knowledge to better understand how, when, why and where to internationalise may make the difference between failure and success. The CAS International Business Strategy (IBS) has been geared to improve the analytical and decision-making capacity of professionals who need to make informed decisions about launching and/or improving their internationalisation strategies and is especially designed to support SMEs. The program design took into account the importance of offering a multidisciplinary approach and boosting both lateral thinking and intuition, which can offset or mitigate limited knowledge, misperception, or to simply challenge the ‘common wisdom’. The CAS IBS will ensure the international exposure of students, allowing them to experience multicultural realities, get access to top-notch experts, whilst increasing their professional networks.


The CAS IBS aims to strengthen the analytical skills of its participants to support and enhance their decision-making capacities in the field of business internationalisation.

Specific Learning Outcomes:

  • Interpret the main trends and characteristics of the national, regional and international economic and socio-political environments by understanding and critically comparing different contexts.
  • Understand and utilize complex data by identifying, selecting, extracting and processing qualitative and quantitative information from official and non-official sources.
  • Organize a wide array of multidisciplinary methods and approaches by elaborating robust country risk and market analyses.
  • Learn the basics of big data analysis and machine learning by applying those techniques to country risk and market analyses.
  • Learn the most relevant theoretical and practical aspects pertaining to cross-cultural communication and negotiation for business.
  • Develop and improve communication skills by preparing and delivering presentations.
  • Improve decision-making processes by developing critical and lateral thinking as well as boosting awareness and perception.
  • Design, plan and analyze, both individually and collectively, by creating and nurturing a learning community around the topic of international business


Certificate of Advanced Studies SUPSI and the Lucerne University of Applied Sciences and Arts (HSLU) (CAS) in International Business Strategy

Target and admission

Business development planners, strategic planners, corporate planners, risk managers, business analysts, regional director, consultants and experts from both the private and public sectors.

The admissions committee will evaluate candidates holding a degree from universities, polytechnic schools and universities/colleges of applied sciences. Limited places are available for candidates who can demonstrate notable professional experience of at least 5 years in a field related to this CAS. An admissions committee composed from SUPSI and HSLU will be created ad-hoc to assess candidatures by dossier.

The language of instruction is English. Candidates will have to attest a minimum English certificate of B2/IELTS 5.5-6.5. Personal interviews will be conducted to evaluate the suitability of the candidates to the program.

  • Duration
    148 lecture hours + individual study and final applied research project.
  • University credits
    15 ECTS
  • Fees
    CHF 7’900.–.
    Transport and living expenses to Zurich, Lucerne and London are covered independently by the students.
    Early applicants will get a 10% reduction. Deadline 31 July 2020.
  • Programme 
    The whole programme can be found on brochure of the course.

    Module 1: International Political and Economic Systems

    Module 2: Strategies of Internationalisation

    Module 3: Country Risk Analysis and Big Data

    Module 4: Intercultural Communication for Business

    Module 5: Applied Research Paper

    Final applied business case and presentation

  • Lecturers
    The teaching body is composed of seasoned practitioners and highly qualified lecturers who combine strong academic backgrounds, relevant business experience and international exposure. The quality of the CAS IBS is ensured by the partnership SUPSI, HSLU, S-GE and Birkbeck, University of London.
  • Date and location
    Modulo 1: 29, 30 and 31 October 2020, Lugano
    Modulo 2: 19, 20 and 21 November 2020, Lucerne and Zurich
    Modulo 3: 4, 5 and 6 March 2021, Lugano
    Modulo 4: 27, 28 and 29 May 2021, London
    Modulo 5: Lugano and off-campus


Ivan Ureta, SUPSI, Head CAS IBS. Ivan Ureta, holds a PhD in Business History (Deusto) and a Phd in International Political Economy (King’s College London). Ureta works as a Senior Lecturer in International Economics and Management at SUPSI and he is the Head Continuing Education in Economics and Management.

Ingo Stolz, HSLU, Co-Head CAS IBS. Ingo Stolz, holds a PhD in Organizational Leadership, Policy, and Development (University of Minnesota). Ingo works as researcher and lecturer at the Lucerne University of Applied Sciences and Arts. He is the Head Executive Education of the Institute of Business and Regional Economics.

Organising Partners

Switzerland Global Entreprise
Birkbeck, University of London


  • Manno, Stabile Suglio, SUPSI: Modules 1 and 3
  • Lucerne and Zurich, HSLU and S-GE: Module 2
  • London, Birkbeck University of London: Module 4


Please apply online until 10 October, 2020

Further Information

For further information please send an e-mail to the Responsible of the course - Ivan Ureta