After graduation

Careers in Leisure

At the end of the Bachelor’s programme, students can continue their master’s studies in related subjects or enter the world of work. The sector is constantly growing and evolving and many of the jobs that graduates will be doing in ten years' time do not yet exist.

The programme has been designed by integrating from the first year opportunities for confrontation with the professional world, thus giving the students the chance to benefit from valuable work experiences shared by professionals working on the field (see the section Special lectures). In this perspective, several organisations collaborate with the Bachelor every year - be they local, national or international companies (see the section Partners).

The Bachelor in Leisure Management degree, thanks to the combination of theory and practice, opens the door to a range of organisations differentiated by sector (sport, tourism, entertainment, culture, etc.), by typology (businesses, associations, foundations, public administration bodies, etc.), by dimension and by geographic market (local, Swiss, international). Moreover, potential roles range across different operational areas in accordance with the structure of the organisation.

Below are some examples of careers that students could pursue now with a Bachelor's degree in Leisure Management:

He/she designs and implements integrated marketing campaigns, manages the online brand reputation and is responsible for activating online users and communities.

He/she creates and implements fundraising campaigns and cultivates relationships with sponsors.

He/she helps to develop the concept of the event, plan the activities in support, manage the timing and plan the event in detail.

He/she plans the activities, sets the budget and is responsible for the financial management of the project.

He/she manages relationships with sponsors, attracting new ones and strengthening the relationship with existing ones, and manages fundraising activities.

He/she coordinates, develops and implements an integrated marketing campaign.

He/she produces contents for the team, like articles, videos and interviews. He/she is in charge of the dissemination of content on local, national and international media and of the managing of the relations with the press.

He/she creates, plans and distributes content on social media, manages and monitors social pages and carries out social caring activities to increase user engagement.

He/she plans the communication strategy and manages communication activities, cultivates media relations, manages public relations and charity events. In particular, the racing writer deals with communication activities in the field of horse racing.

He/she defines the contents and the strategy on social media to reach the full involvement of the target audience.

He/she controls and coordinates the correct execution of all operational aspects related to the performance of major sporting events.

He/she coordinates the staff recruitment activities, from the interviews to the drafting of the contract, and plans the training courses.

He/she is responsible for developing and managing the production of contents to be disseminated online and offline.

He/she is responsible for designing and managing the company’s e-commerce site, optimizing and enhancing the consumer experience.

He/she implements and designs an integrated marketing campaign, developing communication campaigns aimed at all stakeholders.

Working closely with the Marketing Manager and the Sales Manager, he/she is responsible for identifying and exploiting business opportunities related to existing customers and potential new ones.

He/she plays a leading role in hospitality organisations, particularly hotels and catering companies.

He/she deals with the promotion and tourist relaunch of a territory, identifies strengths and creates development projects, cares about and balances the interests of different publics and private stakeholders during the implementation phase of the activities.

He/she conceives the events of the city for both inhabitants and tourists, schedules them and plans the operational activities in support of each event.

He/she manages the websites of tourism companies, collecting suggestions and monitoring comments and complaints in order to create a community.

He/she creates specific travel itineraries based on consumer information, organizes and designes specific travel routes on the web.

He/she helps tourists who desire to develop their passions when travelling; passions that may concern art, wine and sports, but also ecology and social issues.

He/she is responsible for managing wine and food tasting activities by organizing visits, planning events and managing bookings.

He/she is responsible for looking after the needs of guests, enhancing guest experience and creating memorable experiences for them.

He/she attracts guests by elaborating targeted and personalized offers based on seasonality, the profile of people looking for accommodation and the percentage of rooms currently booked in the facility.

He/she is specialized for the interpretation of data from the web used to optimize improvements and investments.

He/she sets the price of services on the basis of competition, air traffic, social media conversations and other factors.

He/she handles the relationships with and among online community users.

He/she manages the user community also offline, during the stay in the structure, organizing and indicating the different offers and activities for tourists.

He/she designs integrated online and offline campaigns.

He/she handles reviews and complaints, managing the corporate digital reputation.

And others such as:

  • Customer Specialist for a company active in online travel booking
  • Creative Copywriter for a company active in the promotion of excursions
  • Digital Marketing Coordinator for artists and performers
  • Organizational Manager for a museum
  • Institutional Relations Manager for a concert hall
  • Communication Manager for a theatre
  • Head of Hospitality, Security and Logistics for exhibition spaces
  • Head of Administration, Finance and Human Resources for a museum
  • Museum Collaborator, Curator of exhibitions
  • Organiser of temporary exhibitions
  • Fundraising Manager in cultural organisations
  • Environmental Consultant and Coordinator for promotion of green tourism
  • Organiser of international artistic events
  • Guest Relation Manager for a hotel group
  • Experience Hotel Manager
  • Digital Architect for a city’s tourist board