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PROximity Marketing sOlution

Acronym Promo

Abstract The increasing spreading of top-medium range mobile phones offering advanced capabilities and the broader use of short-range wireless technologies embedded in them are laying the foundations for the development of new added-value services. One of such services is proximity marketing, which consists in distributing localised wireless advertising contents to users interested in. In this project we investigate localisation techniques and power saving mechanisms to support a proximity marketing solution. To reduce the time-to-market of the solution we focus on domain specific development techniques mostly targeted to embedded platforms.

SUPSI Organisations Involved Laboratorio di networking

People involved Claudio Di Giacinto, Tiziano Leidi, Vanni Galli, Dario Gallucci, Michela Papandrea, Nicola Rizzo

Managers Salvatore Vanini

Date of Project Start 13 September 2010

Date of Project Completion 12 March 2012