GoEco! Eco-feedback and social comparison for a more sustainable mobility style

Our mobility habits are dominated by the car. Nevertheless, a number of alternative, more energy-efficient mobility options exist. How can people be encouraged to go on foot or by bicycle, use public transport and innovative car-sharing or car-pooling systems, or arrange virtual meetings instead of travelling to meet people face-to-face?

GoEco! goes beyond traditional methods based on information and awareness-raising, and proposes an innovative approach information based on feedback and mechanisms of competition and social pressure:  GoEco! created a smartphone app and, between 2016 and 2017, tested it in a living laboratory involving eight hundred people in Ticino and in Zurich.