Module 6: Codification and Design Systems

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Module 6: Codification and Design Systems

A positioning strategy is effective only if it can be applied consistently over time. The sixth module addresses the transition from strategy to codification, transforming positioning into clear rules, systems, and boundaries.

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SUPSI Course Overview

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    Module 6: Codification and Design Systems

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  • Data inizio EN

    11 Juni 2026

  • Data fine EN

    11 Juni 2026

  • Termine d'iscrizione EN

    07 Juni 2026

  • Lingua EN

    English

  • Costo EN

    fc-course-currency 220 *

  • Durata EN

    2 fc-course-hourstext

  • Modalità di erogazione EN

    A distanza

  • Frequenza EN

    Serale

*fc-course-cost-details

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By the end of the module, participants will be able to:
•Translate positioning into clear brand guidelines
•Build coherent systems that can be applied consistently over time
•Define brand boundaries and degrees of freedom
•Assess the consistency of brand applications
•Avoid excessive rigidity in design systems

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• Brand Manager
• Marketing Manager
• Design Manager
• Creative Directors
• Entrepreneurs
• Branding and Marketing Consultants

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Professional experience in branding, marketing, design, or communication.
Ability to understand content in English.

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Live / video (1h30):
• Brand codification
• Design systems
• Coherence vs rigidity
• Brand boundaries
• Brand grammar
• Consistency testing
• Analysis of real brand systems

Work Project:
• Brand Foundations document
• Codified brand rules and boundaries

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The SAS Brand Design Advanced Specialist is an 8-module program designed for professionals working at the intersection of design, marketing, and management, who wish to acquire a clear methodology to understand, govern, and justify the role of the brand in business.

Modules can be taken individually. Completing all 8 modules, along with the submission of a final work project, grants access to the exam for the SUPSI certification, with the allocation of ECTS credits.

The final work project is not a theoretical exercise but the result of a progressive process: in each module, participants develop documents and make decisions that collectively form a single final project.
Each module includes 1.5 hours of live lessons, supporting documentation, and practical exercises, and provides a certificate of attendance.

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Module 6, Codification and Design Systems, focuses on translating the brand into a structured yet flexible system. The module provides criteria for building coherent design systems, avoiding unnecessary rigidity, and defining a brand grammar that can be applied across diverse contexts.

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• Theoretical online lectures with opportunities for questions and discussion.
• Documentation provided at the end of the module.
• Work project optional for certification purposes.

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SUPSI Course FC Dates

Module 6: Thursday, June 11, 2026.

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From 6:00 PM to 7:30 PM.

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SUPSI Course FC Locations

The online sessions will take place via Microsoft Teams.

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Dipartimento ambiente costruzioni e design

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CHF 220, including electronic teaching materials.

SUPSI Course FC Contacts

SUPSI Course FC Responsibles

Gianluigi Fragomeni
Enrico Rossi

SUPSI Course FC Teachers

• Gianluigi Fragomeni, Brand Strategy & Market Growth Leader
• Enrico Rossi, Senior Lecturer in Brand Management

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