In an era where digital innovation is redefining the rules of the game, it is crucial to understand how new technologies can be used to create more effective and engaging marketing strategies.

Increasingly popular technological tools can be used to improve the market presence of companies and organisations, increase customer engagement and gain a competitive advantage. Topics such as artificial intelligence, data-driven marketing, marketing automation platforms and others will be covered. 

How to use these tools by integrating them into your marketing and communication strategy? What are the essential skills to use IT technologies consistently and thus improve one's marketing practices?

We will discuss this in an online meeting with Gaetano Biondo, marketing professor at SUPSI.

At the end of the meeting, the SUPSI DEASS educational offerings in marketing will be presented.