February 5th, 2026
from 17:30 to 19:00
In a competitive environment where customers demand increasingly seamless, personalized, and reliable experiences, digital transformation cannot be considered a simple technological upgrade: in the age of AI, it is a journey that involves people, processes, and organizational culture. The contribution will highlight how to increase the value perceived by users thanks to an evolutionary approach to digitization in systemic and organizational terms.
Description
A description of the critical success factors: the evolution of operational processes thanks to data, the redesign of information flows, the enhancement of internal skills, and the adoption of supporting technologies—not as an end in itself, but as an enabler.
The goal is to offer managers a pragmatic view of digital transformation, showing how the right balance between people, processes, and technology can translate into a real and sustainable competitive advantage in the age of AI.
Speaker
Eugenio Alessandria, Digital Transformation Divisional Manager – Ferrero Technical Services
Registration
Zoom: https://supsi.zoom.us/meeting/register/tN6ifhO4T42j0GMwMjDS5w