Educational project
In-company project - Supply planning in the publishing sector: survey on digital content consumer preferences in the canton of Ticino
SUPSI Image Focus
As part of the "in-company project" module, students taking the Bachelor's in Business Administration carry out a real project on behalf of a company or organisation in the area, with the aim of analysing and investigating a specific situation and developing practical proposals and recommendations. This particular teaching activity combines theory and practice with a problem-solving approach that prepares graduates for entry into the world of work and is a valuable activity for companies in the area, which can count on a motivated and dynamic group of students to carry out internal projects. Giorgia, Recep, Taulant and Nicola were given the task of analysing the preferences of consumers of digital journalistic content in Ticino for RegioPress SA, publisher of the daily newspaper LaRegione.
Regiopress SA edits, publishes and prints daily newspapers and periodicals, including LaRegione and Ticino7. The daily LaRegione is the number one newspaper in the Sopraceneri region, present for 30 years and with a circulation of 23,720 copies daily, reaching 80,000 readers in Ticino.
In addition to the print version, the editorial offer also consists of the online version and the mobile app, as well as other periodical publications.
The LaRegione newspaper's customer base is unbalanced towards a steadily eroding over-50 age group. The younger clientele is in fact less present and monetisation via website and app towards younger audiences does not reach satisfactory levels.
The aim of the project was to investigate media consumption preferences and the value inherent in them, among the population of followers of the social pages, who are familiar with the brand, even if they do not pay for it. To do this, a questionnaire was used, which allows the reader's profile to be defined and investigates consumption preferences and reading habits, the reader's interest in the newspaper's offer, and the reader's willingness to pay for the current offer and for new offers.
The results of the survey enabled the team to make suggestions to the company to reach a younger target group.
In addition to the print version, the editorial offer also consists of the online version and the mobile app, as well as other periodical publications.
The LaRegione newspaper's customer base is unbalanced towards a steadily eroding over-50 age group. The younger clientele is in fact less present and monetisation via website and app towards younger audiences does not reach satisfactory levels.
The aim of the project was to investigate media consumption preferences and the value inherent in them, among the population of followers of the social pages, who are familiar with the brand, even if they do not pay for it. To do this, a questionnaire was used, which allows the reader's profile to be defined and investigates consumption preferences and reading habits, the reader's interest in the newspaper's offer, and the reader's willingness to pay for the current offer and for new offers.
The results of the survey enabled the team to make suggestions to the company to reach a younger target group.