Educational project
The Sprint Project – Divisione Eventi e Congressi Città di Lugano
SUPSI Image Focus
A group of seven third-year Bachelor of Science in Leisure Management students worked for five days to propose solutions to the City of Lugano's Events and Convention Division on how to make the LongLake Festival experience unforgettable.
The male and female students focused on aspects such as communication, audience and experience, presenting concrete ideas developed in a week using the Design Thinking method. The days were intense, with limited use of electronic devices, but full of creativity and team spirit. The group considered activities already carried out by the event partner, available spaces, and drew inspiration from other similar events. Final proposals include new activities and spaces that take advantage of the beauty of Lake Lugano, as well as communication initiatives.