Program

• Trust in the AI era: psychological and technical foundations
• Changing search behavior: from keywords to contextual AI answers
• Beyond SEO: why traditional optimization is no longer sufficient
• AI Chat Management: the new discipline for AI visibility
• Measuring success: new KPIs and benchmarks
• Practical cases: lessons learned from implementations
• Research insights: first findings from ongoing academic research in this field 
   

Interactive format

As this topic is still very new, there is a high demand for questions and discussion. The webinar is designed to provide ample time for Q&A and open exchange, giving participants the opportunity to address their specific challenges and ideas.
 

To whom it is addressed

• Professionals in marketing, communication, and digital strategy

• IT specialists, data scientists, AI engineers, and developers interested in technical approaches to AI visibility (structured data, knowledge graphs, entity optimization)

• Managers and decision-makers who want to future-proof their visibility strategies

• Researchers and students in computer science and informatics who want to explore the intersection of AI technology and communication strategy
   

Speaker

The webinar will be led by Sophie Hundertmark, researcher, lecturer at the Lucerne University of Applied Sciences and Arts, and consultant specializing in AI Chat Management and Conversational AI. She has advised companies, administrations, and organizations across Switzerland, Italy, Germany, and Austria on responsible and effective use of AI.
 

Extra-Bonus

The webinar will be held in English. However, since we all use AI, every participant may request a personalized summary in the language of their choice. This summary will be generated with SwissGPT (Listener Function) by AlpineAI – a Swiss, privacy-first AI solution.
 

How to participate

Online enrollment. Participation is free of charge.