Module 8: Tactical Execution and Decision Pressure

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Module 8: Tactical Execution and Decision Pressure

The final module of the program brings the brand into the concrete reality of execution. Even the most robust strategies are tested when confronted with real-world constraints, urgencies, and everyday trade-offs.

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SUPSI Course Overview

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  • Titolo

    Module 8: Tactical Execution and Decision Pressure

  • Crediti

    0.0 ECTS

  • Data inizio

    25 giugno 2026

  • Data fine

    25 giugno 2026

  • Termine d'iscrizione

    21 giugno 2026

  • Lingua

    Inglese

  • Costo

    CHF 220 *

  • Durata

    2 ore-lezione

  • Erogazione

    A distanza

  • Modalità di frequenza

    Serale

*Informazioni di dettaglio disponibili alla voce Ulteriori dettagli sui costi

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By the end of the module, participants will be able to:
• Apply brand strategy within real operational contexts
• Make tactical decisions under conditions of pressure
• Manage conflicts between volume-driven and value-driven objectives
• Assess the strategic coherence of tactical choices
• Deliver a brand positioned and ready for execution

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• Brand Manager
• Marketing Manager
• Design Manager
• Creative Directors
• Entrepreneurs
• Branding and Marketing Consultants

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Professional experience in branding, marketing, design, or communication.
Ability to understand content in English.

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Live / video (1h30):
• The 4Ps in a brand perspective
• Strategy vs tactics
• Disruptive coherence
• Volume vs value
• Real-time decision making
• Immediate feedback loops

Work Project:
• Tactical decision map
• Final Brand Decision File

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Course Text Info

The SAS Brand Design Advanced Specialist is an 8-module program designed for professionals working at the intersection of design, marketing, and management, who wish to acquire a clear methodology to understand, govern, and justify the role of the brand in business.

Modules can be taken individually. Completing all 8 modules, along with the submission of a final work project, grants access to the exam for the SUPSI certification, with the allocation of ECTS credits.

The final work project is not a theoretical exercise but the result of a progressive process: in each module, participants develop documents and make decisions that collectively form a single final project.
Each module includes 1.5 hours of live lessons, supporting documentation, and practical exercises, and provides a certificate of attendance.

Course Text Info

Module 8, Tactical Execution and Decision Pressure, is dedicated to applying brand strategy under real operating conditions. Through simulations and decision-making scenarios, the module develops participants’ ability to make tactically sound decisions aligned with strategic intent, while effectively managing the inherent tensions between volume and value.

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• Theoretical online lectures with opportunities for questions and discussion.
• Documentation provided at the end of the module.
• Work project optional for certification purposes.

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SUPSI Course FC Dates

Module 8: Thursday, June 25, 2026.

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From 6:00 PM to 7:30 PM.

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SUPSI Course FC Locations

The online sessions will take place via Microsoft Teams.

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Dipartimento ambiente costruzioni e design

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CHF 220, including electronic teaching materials.

SUPSI Course FC Contacts

SUPSI Course FC Responsibles

Gianluigi Fragomeni
Enrico Rossi

SUPSI Course FC Teachers

• Gianluigi Fragomeni, Brand Strategy & Market Growth Leader
• Enrico Rossi, Senior Lecturer in Brand Management

Course Contact

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