In a world characterised by an overabundance of offers and proposals, simply ‘getting noticed’ by the potential buyer is no longer enough. It is essential to establish an authentic relationship and a sincere dialogue with the customer, to understand his needs and to follow him at every stage of the customer journey in order to create an experience that can be perceived as valuable.  
In other words, it is necessary to pamper the customer.
How to understand and anticipate the customer's needs? How to personalise the experience by making it unique and valuable? 
These topics will be discussed during this online webinar, with Daina Matise Schubiger and Monica Mendini, marketing professors at SUPSI.
At the end of the meeting, the SUPSI DEASS educational offerings in marketing will be presented.