In a fast-changing world where digital technologies reshape entire industries, understanding Business Model Innovation (BMI) is no longer optional — it is essential. This module equips students with the mindset, tools, and frameworks to use BMI not just as a theoretical concept, but as a powerful lens to analyze, question, and drive innovation.

Students will explore how emerging technologies such as (Generative) AI, Blockchain, and AR/VR/XR are enabling new forms of value creation, delivery, and capture — often challenging the assumptions behind traditional business models. By applying these insights to real case companies, students will learn how to design structured innovation processes and facilitate workshops that turn strategic ideas into actionable outcomes.

Through a strong focus on practice, this module prepares students to become confident facilitators of Business Model Innovation: capable of designing, leading, and adapting workshop formats that support teams and organizations in rethinking their business models and driving sustainable transformation.