This course is designed to equip participants with the skills to create and implement a marketing plan centered on customer-centric strategies. Participants will learn how to align marketing efforts with customer needs, creating targeted campaigns that enhance engagement and satisfaction. The course covers both strategic planning and operational execution (on & offline, with a focus on effective communication tactics across multiple channels. By the end of the course, students will be able to craft and execute a customer-centric marketing plan that fosters long-term business growth and that can be monitored over time.