SAS Brand Design Advanced Specialist

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SAS Tactical Branding

The Tactical Branding course has been developed to address the challenges of a dynamic and competitive market, where brand design is not merely an aesthetic element, but a crucial strategic lever for creating meaningful connections, generating measurable value, and strengthening stakeholder trust.

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SUPSI Course Overview

Panoramica

  • Titolo rilasciato

    SAS Tactical Branding

  • Crediti

    1.0 ECTS

  • Data inizio

    09 ottobre 2025

  • Data fine

    06 novembre 2025

  • Termine d'iscrizione

    21 settembre 2025

  • Lingua

    Italiano

  • Costo

    CHF 1400 *

  • Durata

    40 ore-lezione

  • Erogazione

    In presenza

  • Modalità di frequenza

    Diurna

*Informazioni di dettaglio disponibili alla voce Ulteriori dettagli sui costi

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By the end of the course, participants will be able to:
• Understand the strategic value of brand design, integrating creative vision with business objectives to meet stakeholder needs.
• Analyze and diagnose a brand’s identity, identifying strengths, weaknesses, and growth opportunities using advanced tools and methodologies.
• Design relevant and differentiating brand identities that effectively communicate distinctive values and connect with the target audience.
• Develop and implement branding campaigns capable of generating tangible and measurable value, engaging both target audiences and strategic partners.
• Utilize advanced KPIs and metrics to monitor, measure, and optimize the impact of branding strategies, ensuring concrete results and continuous improvement.
• Collaborate effectively with multidisciplinary teams and corporate stakeholders, facilitating synergy between design and marketing strategies.
• Position the brand distinctively in the market, creating memorable brand experiences and fostering customer loyalty.

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• Junior designers looking to advance into roles with greater responsibility, taking on project management tasks.
• Experienced designers aspiring to lead multidisciplinary teams and oversee complex projects.
• Creative managers interested in expanding their skills to handle more strategic projects.
• Freelance designers who want to develop management skills to work with external teams and coordinate more complex projects.

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The course is open to individuals who have obtained a Bachelor’s or Master’s degree, as well as those holding a higher vocational education and training qualification.
Candidates must have proven professional experience in fields related to the course and a good command of the English language.

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Advanced Studies

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• Module 1. Brand Design as a Business Asset
Focus: The brand as a business asset and a decision-making system, preceding any strategic or tactical choice.

• Module 2. Brand as Culture and Internal System
Focus: The brand as an internal and cultural system.

• Module 3. Market, Consumer, and Context
Focus: Understanding the context before taking action.

• Module 4. Targeting and Strategic Focus
Focus: Strategic choice as a conscious act of prioritization.

• Module 5. Positioning and Competitive Logic
Focus: Building an operational and differentiating brand positioning.

• Module 6. Codification and Design Systems
Focus: Translating positioning into coherent and flexible systems.

• Module 7. Brand Objectives, Funnels, and Metrics
Focus: From strategy to measurable objectives.

• Module 8. Tactical Execution and Decision Pressure
Focus: Implementing the brand under real-world conditions.

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Short Advanced Studies (SAS) Tactical Branding

Course FC Study Program

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Through targeted simulations, participants will have the opportunity to apply their knowledge in realistic scenarios, tackling challenges that mirror real-world situations. These exercises provide practical insights into managing brand design dynamics. The simulations foster a deep understanding of the strategic and operational implications of branding decisions, while promoting a collaborative and innovative approach.

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There is the possibility to access theoretical content in an asynchronous format.

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SUPSI Course FC Dates

Module dates:
• Module 1: Thursday, April 23, 2026
• Module 2: Thursday, April 30, 2026
• Module 3: Thursday, May 7, 2026
• Module 4: Thursday, May 21, 2026
• Module 5: Thursday, May 28, 2026
• Module 6: Thursday, June 11, 2026
• Module 7: Thursday, June 18, 2026
• Module 8: Thursday, June 25, 2026

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From 6:00 PM to 7:30 PM.

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SUPSI Course FC Locations

The course is delivered entirely online through the Microsoft Teams platform.

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Dipartimento ambiente costruzioni e design

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CHF 1,400, including electronic teaching materials and the certification fee.

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SUPSI Course FC Contacts

SUPSI DACD, Continuing Education
Campus Mendrisio
T +41 58 666 63 10
dacd.fc@supsi.ch

SUPSI Course FC Responsibles

Gianluigi Fragomeni
Enrico Rossi

SUPSI Course FC Teachers

• Gianluigi Fragomeni, Brand Strategy & Market Growth Leader
• Enrico Rossi, Senior Lecturer in Brand Management

Course Contact

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